Samsung commits to 7 years of free TV OS upgrades with 2025 OLED models – techAU

Samsung have announced their 2025 OLED TV models and as you could probably guess, they’re bigger, better, faster, stronger than last year.

This year, the company is bringing a massive 83-inch display to the Australian market, making it the brand’s biggest OLED TV size yet. Samsung will also introduce a third Samsung OLED series to its range, with the Samsung OLED S85F complimenting the OLED S95F and OLED S90F models.

Something I definitely appreciate and that’s really lacking from the TV industry, is a commitment from Samsung, that 2025 OLED models will be supported for 7 years of free software updates to the Samsung One UI. This is great and something that should be mirrored across the industry as it provides Australian consumers with peace of mind for their Samsung big screen, big cost investment.

The OLED S85F series will also offer 83-inch and 77-inch models, making the best of Samsung’s big screen OLED experiences accessible to more Australians.

These will start rolling out in Australian retail stores next week, with the big screen Samsung OLED S95F and OLED S90F models to closely follow.

The 83-inch and 77-inch Samsung OLED S95F TVs will feature Samsung’s new OLED Glare-free technology in Samsung’s slimmest design. Built to thrive in Australian conditions, Samsung’s Glare-free validated technology enables Australians to experience richer contrast, brighter brights, and deeper blacks in both light and dark rooms with less distractions.

You know it’s 2025, so of course there’s AI in your TV, but seriously, at these sizes, even 4K of pixels needs some help.

Powered by Samsung’s most advanced AI-Powered processor, Samsung’s OLED S95F also brings the best of Samsung’s Vision AI innovation to Australian shores, delivering endless personalised entertainment experiences to enrich everyday life.

Via Vision AI, Australians will experience exceptional advancements in picture and sound quality, including 4K AI Upscaling with 128 AI neutral networks making every on-screen and audio moment captivating.

Auto HDR Remastering Pro, Real Depth Enhancer Pro and OLED Brightness Booster features is designed to automatically analyse content and environmental factors in real time, dynamically adjusting visuals and audio settings, providing a new standard of Samsung-optimised TV experiences.

Samsung has always been committed to providing a screen for every Australian experience and we are so pleased to have pushed the boundaries of innovation once more to provide the best of Samsung OLED technology in our biggest form factors across the range.

Each year we see a growing number of Australians looking to upgrade their screen size, and with this trend comes the need to offer more big screen options across our wider TV range. Supported by Glare-free technology, encased in ultra-slim, minimalist designs, and packed with endless entertainment features; the large screen premium Samsung OLED S95F, immersive OLED S90F and accessible OLED S85F models aim to offer Australians more choice amongst the best of Samsung’s big screen home experiences.

Simon Howe, Director of Audio Visual, Samsung Australia.

All big screen Samsung OLED models spanning OLED S95F, OLED S90F, and OLED S85F models will provide Active Voice Amplifier Pro, Adaptive Sound Pro, and AI Auto Game mode, resulting in a beautifully bright screens with incredible contrast and superb performance for various content types – from streaming, gaming and watching live sports.

Beyond incredible big screen cinematic viewing, the Samsung 83-inch and 77-inch OLED S95F, S90F, and S85F models bring the best of Samsung One UI Tizen’s Endless Entertainment platform that enhances both viewing and gaming experiences. Via Samsung TV Plus.

Australians can enjoy an extensive library of channels and on-demand content, bringing a wealth of entertainment right to their fingertips. For gamers, Gaming Hub consolidates games onto a single screen, enabling immersive gameplay without switching devices.

Underpinned by SmartThings Smart Hub, Samsung Knox Security and Samsung Daily+, Samsung’s 83-inch and 77-inch OLED lineups are designed to enable secure, personalised and connected lifestyle experiences to enhance everyday life.

Applicable to 2025 OLED models, Samsung One UI is supported by a 7-year free OS upgrade providing Australian consumers with peace of mind for their Samsung big screen OLED purchase.

Big screen Samsung OLED models will be available at all major retailers and Samsung.com/au from next week. The prices of each display and size are listed below, starting at A$5,749 and ranging up to the flagship of A$11,499, that’s a serious investment in some glass.